Crystal Mathis
Board Secretary/Chief Marketing Officer & Partner, Signature FD
“As someone who experienced homelessness as a child, navigating high school while secretly living in and out of shelters, my role on the board of ODBI is a powerful testament to the fact that circumstances do not define one’s potential. Being part of this non-profit organization that embodies the essence of the words hope and transformation allows me to bridge the gap between my past struggles and my present purpose to be a catalyst for change in the lives of young people facing undue hardships.”
Adept at devising inventive, authentic brand narratives, Crystal helps organizations elevate and amplify their story amongst key audiences through strategic integrated marketing campaigns. She has nearly 15 years of experience in developing and executing needle-moving marketing campaigns and driving integrated marketing and communications strategies. She has earned top awards from both SABRE and PRSA for her work, and she was twice listed as a CMO of the Year nominee from Wealth Management Magazine.